Tuesday, May 31, 2011

Off to see the Wizard



We've done a little work this year for the Hollywood Theatre, and as a thank you, executive director Doug Whyte loaned us the theatre to do with what we want. "You can have a private party, show any movie you want."

Fun! Hm, what movie?

Fitzcarraldo? Would be great to see it on the big screen. Ikiru? Five Obstructions? What else?

I talked about it with my wife. What are my other favorite movies..? Oh! I know!

I hadn't even spoken the title, and my wife looked at me and shook her head. "No. Not Andrei Rublev."

But why? It's awesome!

"Um, do you want people to enjoy themselves?"

It didn't take too much additional thinking until I settled on the clear choice.



"Will you be playing Pink Floyd with it?" a few people have asked.

No, it's mind-blowing enough as is, I think. But you can bring it on your iPod if you want.



When we choose 10 classic stories to illustrate Joseph Campbell's archetypal hero story a while back, we began and ended with The Wizard of Oz. It's a perfect example, a great story. L. Frank Baum and Victor Fleming knew what they were doing.

Campbell told us that the most powerful stories speak to us on multiple levels. On its most basic level, Oz is a story about a farm girl from Kansas who is carried away by a tornado.

On another level it's a story about the power of wisdom, and heart, and courage.

Campbell was most interested in another aspect of the myth - its power to that illumine the deepest mysteries of the human experience. I think we can find that depth in Oz, too.



It's also just a fun movie, full of great performances, and wit, and darkness, and life, and great songs.

You're welcome to join us in watching it, at the Hollywood Theatre, this Monday, June 6 at 7 o'clock. $5 for adults, $2 for kids, and proceeds go to Youth, Rights & Justice, a non-profit law firm for kids.

Hope to see you there.

-Jelly

Thursday, May 19, 2011

Deep story



It's 6 a.m., sun at a new angle. I'm here to get a leg up on all the work on the table. What to do first? Write a blawg post! It's not procrastinating, I'm gathering my thoughts. Smiley face icon.

Thinking about the state of things in this little studio. There are four of us in here now, inexplicably, and we're looking for another. It's active.

When Mark joined in November we knew we'd start by focusing on nothing but Timbers. "F*cking killing it on the Timbers," I believe is the term we used. Then we'd think about what was next.

We talked about the future a little, about where we thought we'd create value. We made a letterpress print of a design Aaron and I originally had created for Wikipedia, and sent it to a hundred people whose work we admire, including current clients. That was December. We've been pounding on Timbers ever since.

Now it's deep Spring, the Timbers have been sold out every game since the opener, we're thinking about next season, and talking to four or five groups about beginning a new relationship. We are blessed, and it's sort of overwhelming.

The new relationships feel like they have much potential. One is an old friend, another new friends, one is a 110-year-old Portland family business, one a dream that started as an unknown recipient on the mailing list of our story prints.

Not sure what will happen or how we'll get it all done.

A good time to take a breath. Thinking about where we thrive. Thinking about the studio's purpose. Thinking about how we work with clients best, what sort of relationships work. Thinking about where our heart is. Thinking about story. Always thinking about story.

I got super excited about the tree model from the previous post. Seemed like it had a lot right about it. Love the root system as a brand foundation. It's all about the roots.



Shared an earlier version of the model with three of my mentors, Mark Barden, Brian Lanahan and Thom Walters. Instead of roots, I had history. Brian and Mark both suggested I change it to roots.

"Roots includes not just history, but your connections to the earth, to the community, everything you do and are and have been," Mr. Barden said. "All of it. It's the foundation of everything."

Still, Mark Jacobs in studio thought something wasn't quite right about the model. I wanted him to be excited but he wasn't. "Isn't the whole thing the story? Not just that section." Yes. It's the whole trunk, from tip to bottom of tap root.

He added, "It needs a name, or something. What is it?"

And I felt something wasn't exactly right about the model, too. Too linear.

So here's v. 3.0, drawn the other day.



The drawing's a little weird. Masonic alien crop circle. But I like something about it, too. I changed the size of the words for emphasis. Story is now about the whole trunk, and even roots. I changed Actions back to Value, a word I've also used to stand for how you show up in the world, the value you create, how you enrich the world, how the world can see you and touch you.

A branding genius visited the studio the other day, and he saw the drawing on the wall, and it resonated for him. Maybe because he has a tree in his logo. Also because he has a clear vision, and strong roots, and he brings it all, every day. The world might not always see or think about your vision or the roots, but they see the value you create. "It's all about that fat part of that tree," the branding ninja said.

(I'm not saying his/her name. That would be so uncool.)

We named the model, "Deep story." Mark likes it. I do too. The world is hungry for deep stories.

What is your deep story? How is it most powerfully expressed? That's where we're beginning, with all of these new relationships.

Later this morning I'm driving into the country with the CEO and founder of one of these new clients. We're driving to his family farm, to drink wine from his family's vineyard and see and touch his roots.

Hope it helps because at this moment I'm not sure I have a clue on how to express his story.

And with that, back to the table.

Thanks, blawg readers. Have a nice one.

Sunday, May 1, 2011

Big strong trees



It starts with a vision. You can see something unfolding out there in the future that for some reason, other people can't.

Steve Jobs saw computers as tools for artists and creative people. Phil Knight saw technology used to unlock our potential as athletes. Howard Schultz saw coffee culture taking root in America. Martin King saw little white boys and girls and black boys and girls playing as sisters and brothers.

From that vision - either your own or someone else's you share and support - purpose flows. Your work, unhesitatingly, is about contributing to the fruition of the vision. Doing what it takes to make it come true.

Does a vision have to serve people? Yes. And the loftier, more expansive and inclusive the vision, the more potential it has to grow into a substantial tree. One that lots of people can fit under.

Vision and purpose are internal affairs, best experienced and understood by the world through your actions, understood as a story, supported and fed by roots - your history and foundation in the world.

What is my vision? What am I doing to accomplish it?