This map grounds our work:
People and companies create value in the world by living their purpose, which is understood by the world as a story.
We consider ourselves an artisan communications studio - we seek to tell the tastiest stories - and that's why we choose to work with purpose-driven people and companies. Art and craft are important, but the best stories are connected to a deeper purpose. Those are the stories people are hungry for, now more than ever.
When I work with someone, we start with these four questions. It's a great way to begin the relationship, and something we return to again and again. Your purpose can be creating a world where every single human being has free, shared and open access to the sum of all knowledge, or it can be making doughnuts. It really doesn't matter. But things start getting super-powerful when your deeper purpose aligns with the bigger stories emerging in the world.
Here's wishing all of us a purpose-filled 2011.