Amen! I also wondered why Google chose to air during the Super Bowl and why...of any theme...they chose to tell the story of a study abroad experience?Either way, I think it is wonderful and I believe the planner / strategist did an excellent job. (= I was lucky enough to study abroad and now work for a study abroad company and well...let's just say the series of events in this ad really do happen in real life. (= Thanks for sharing this!
I do like this as well.Very simple, pure and from the heart of the product.
Yes, I love these. The whole series is great.I love them so much, I got kind of mad when I first saw them because the connection between story and feature/benefit/product is so seamless and perfect. I really struggle with that at my company, selling what we sell.I also think they took some good inspirtation from this chestnut:http://www.youtube.com/watch?v=NLlGopyXT_g
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