This map grounds our work:
People and companies create value in the world by living their purpose, which is understood by the world as a story.
When I work with someone, we start with these four questions. It's a great way to begin the relationship, and something we return to again and again. Your purpose can be creating a world where every single human being has free, shared and open access to the sum of all knowledge, or it can be making doughnuts. It really doesn't matter. But things start getting super-powerful when your deeper purpose aligns with the bigger stories emerging in the world.