Thursday, May 21, 2009

Story tastes good



I like the way Whole Foods adds nuance to the "conventional" v. "organic" discussion. Reading this story of the Blitz family's farm made my oranges taste even better.

I've worked in advertising for a long time, but it's still fascinating to me how intangibles like story and justice for the worker can alter the physical experience of eating an orange.

2 comments:

Hank Hosfield said...

Remember back when you could peel an orange absolutely clean? That's hardly possible now. The skin is thicker and harder on naval oranges these days. I can even recall an old Sunkist commercial that unzipped an orange to reveal clean sections without any of the thick white stuff. It was very tantalizing. I miss those oranges.

Anonymous said...

Man, I jut wanna sell Funions!