After all the rigmarole with changed names and whathaveyou, Stacy Wall and Doug Halbert are soon to announce their new production company, Imperial Woodpecker.
The Imperial Woodpecker is the largest species of Woodpecker, and may or may not be extinct. There have been three unconfirmed sightings since 1954. It is a stunning bird, black and white with a red crest, and nearly two feet tall. Yeah.
Stacy and Doug will be making something also rumored-to-be extinct: the TV commercial. But they are not deterred. Their motto is FINEST TELEVISION COMMERCIALS.
Here are two commercials Stacy and Doug made at their last company. We worked together on them.
I like working with Stacy so much. He's just so smart. He became a creative director at Wieden+Kennedy when he was 23. For a brief period, he became my boss. I was three years older than him, but I sure didn't mind. Like I said, he was smart, and he made my work better.
Now he's old and scaley like me, and I still enjoy working with him, and I think we both continue to make each other's work better.
Here is the first industry ad for Imperial Woodpecker. It runs this month in Creativity.