Thursday, October 9, 2008

12.5's new Wordstock campaign




12.5's promotional campaign for Wordstock is beginning to roll out. Wordstock brings together over 120 authors and 15,000 readers for 4 days in November. It's the Northwest's biggest book club.

Budget was tighter than ever this year, with few media dollars, so we had to be creative with our opportunities. Powell's is a festival sponsor, and they let us put signs in their windows and on their building.

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